Next-Generation Protection
Ashlar 360 is a technologically advanced material based insert that will improve helmet protection.
The objective for the new brand identity was to emphasize the innovative nature of Ashlar’s product and make it feel strong, dynamic, and trustworthy. They also wanted to create an overall mood that reflects values of Ashlar such as: innovation, protection, durability, confidence, security, assurance, and comfort. This project provided me the opportunity to elevate and expand on an existing brand. In addition to providing social media content I was also able to create primary physical assets including business cards, stationary, coffee mugs, and giveaways.
